The fight for consumer’s attention has never been fiercer. One can’t afford to commit errors. The mantra has changed from a picture is worth a thousand words to a picture is worth a thousand impressions. Today, the world talks in terms of impressions which are dead valuable to the company and their branding collaterals.
Visual marketing is an effective method for brand personalization and connecting your customers with the brand. Let’s see how visual marketing affects your customer’s psychology and your brand.
- Visual marketing helps in making impressions memorable
E-books and whitepapers are helpful tools to educate the client. However, they aren’t as impactful as an image. The human brain processes picture 60,000 times quicker than a text. No wonder your audience prefers photos – they get the data quicker they’re trying to find.
Beyond the speed of image processing, the human brain forms its first impression in fifty milliseconds. By leveraging visual marketing, you’ll be able to make a positive impression on the user. A visual channel can quickly and effectively pass on your brand’s message to your clients.
Don’t you want customers to form a memorable and positive experience of your brand? When customers see information along with images, they’re going to retain 65% of the information three days later.
- Visual Marketing can make your products and services go viral
Visual marketing makes your post viral. The most famous ads in history are having a considerable number of images which clearly depicts your audience’s love for the colorful visuals. Moreover, visual content is likely to be shared 40 times more than any other type of content. More shares mean more exposure, and more exposure, in turn, leads to the virality of the content.
- Visual Marketing boosts sales
Do you want to be an industry eCommerce leader by stepping up your visual marketing game? If yes, then you’re in the right direction. Brands got to make sure that the visual content they share is aesthetically-appealing and informative.
55 % of millennial say images and videos have become an integral part of a part of the mobile search experience. When you compare pictures, product descriptions, and ratings and reviews, 67% of customers chose images as their desired option for purchasing a product.
The fight for consumer’s attention has never been fiercer. One can’t afford to commit errors. The mantra has changed from a picture is worth a thousand words to a picture is worth a thousand impressions
- Visual Marketing leads to more and more user-generated content
Take it from me; your customers want to hear from your other satisfied customers rather than directly from you. When you put user generated photos and reviews on your website or across your social media channels, it establishes you as a trustworthy brand to partner with. User-generated content works wonder for your brand as it shows how your products and services worked for them in real-time. If you’re going to use visual marketing in full spur, you can’t ignore the power of user-generated content.
Visual Marketing — your new marketing handyman
Visual marketing not only elate your customers but also educate them. Right from making your Instagram and Facebook page shopping worthy to driving traffic to your website and to pushing user generating content you can dive into the twists and turns of the visual marketing to take your branding game to the next level.
This is Sharon Winget, Staff Writer with GoodFirms, a review and rating platform of top IT companies & software. A tech geek at heart, I firmly believe technology can transform societies. I enjoy blogging about web design, email marketing, and content marketing.