What is the monetary value of a “like” on Facebook? How about the value of a retweet? Or a follower on Instagram? The reality is, lots of businesses seek to increase their following on social media –– and spend a great deal of time, money, and resources doing so –– but don’t quite understand how beneficial such a strategy is. Sure, it’s preferable to have 10,000 followers to … [Read more...]

The number of cloud-based software tools available to business owners is staggering. (We mean that in a good way.) Going back even just a few years, it was hard to imagine the amounts of programs and apps that would be at the fingertips of entrepreneurs. Cloud-based software has become big business and the market is expanding at a rapid rate. Companies should have an IT … [Read more...]

A carefully designed card will give you a professional look, set your business apart from the competition, and build trust with both your clients and associates. When networking, attending fairs or conferences, handing out your business cards is crucial for closing deals. So, how do you make sure your card represents your brand image in the best light? The following are the … [Read more...]

The online clothing market is huge, the benefits are obvious, and yet the pitfalls of buying something you can’t try on still deter a lot of people from doing it. Despite the better bargains being online and much, much more choice. So how do you navigate this, without ending up with a wardrobe full of clothes you can’t use, and a rather large dent in your bank balance with … [Read more...]