There are many ways to establish a presence online and start using it to business ends. But whether you want to put up a proprietary website, start a blog, dominate Youtube or work social media, or indeed any combination of the above, there are some concepts that whole true over the whole internet, no matter which particular corner concerns you at the moment.
You’ll notice that even when people go out to a performance by their favorite musical artists, they don’t say they went to “hear” the show, but rather they went to “see” it. We have five senses, and the visual sense is by far the dominant one among most people.
This means that you need to take your video seriously from square one. Honestly, the best way to go for most people is going to be some sort of commercial video production.
Many people do get away with editing their own videos, and some top Youtubers are seriously good at it even. But unless you are supremely confident that you can be on a par with these people (who are, in a real sense, your competition) or better yet, better than them, it’s a good idea to budget for calling in the pros here.
Good Quality Writing:
Please note that when I say good quality here, I’m referring to a quality of writing that produces good copy in the sense that it promotes your bottom line as a business. We’re not necessarily looking for a poet laureate here! We need writing that’s authentic and to the point and reaches your audience in the exact way your business needs it to be reached.
It’s important that the writing for your site be consistent thematically with the rest of your business’s image. It’s also important that it isn’t overly dumbed down, but at the same time it can’t go over too many people’s heads, because those will be people that you don’t reach in any meaningful way.
This brings us right into another super important element of any successful online business:
SEO stands for Search Engine Optimization
and it’s absolutely essential in order to properly launch and grow anything on the internet. It’s the lifeblood of any internet business.
On this point, there are two issues to consider. One is that you do want professional help, especially if you’re new to the concept of SEO, because it’s very tricky and potentially overwhelming at first. For that reason it’s good to seek out a professional who can do the job right.
On the other hand, you definitely want to be on top of this issue as well, and constantly learning about it, because in the end nobody is going to care about your business like you do. And believe me, SEO is so important it should definitely be among the top priorities of your business.
If you manage to do well with all three of these elements, the chances of your business having a bright future are more than excellent.