Sending mass emails is one of the best ways to reach a large audience and get the word out about your latest product, service, event, or sale. What most people don’t know, however, is that sending mass emails is trickier than you might think. A few wrong moves, and your whole campaign could end up in the spam folder — which is not a place many of us are excited to explore.
That’s why we are going to show you the major do’s and don’ts of sending mass emails. After you’ve finished reading, you’ll have a better idea of how to use a mass email service to grow your brand through email marketing. Let’s get started!
Many businesses don’t take full advantage of mass email marketing.
Mass emails are any email that is sent to a large group of mailing addresses. There are a lot of different reasons why companies send mass emails, two of them being newsletter marketing and transactional emails. These are messages sent in response to someone opting in to receive updates from your website or a message following up on a previous purchase. Both of these types of mass emails require a recipient to opt in to receive emails from your company.
The types of emails we’ll be discussing today are marketing emails or email blasts. These messages let your audience know about sales, upcoming events, or any other large announcements. Also, these emails are usually sent in larger groups which will require a mass emailing service to handle the volume of emails. Today, we are going to be discussing how you can send mass email blasts without getting caught in the spam folder.
Without the help of a mass emailing service, you could land yourself in hot water with the spam filter
Send emails your audience will be excited to open, not spam.
Before we get to mass email best practices, we need to talk about things you need to avoid when sending mass emails. One of the major mistakes people make when trying to send mass emails is sending too many at once. When you attempt to send too many emails from a single account, your messages will be flagged as spam almost immediately. Not only that, but your email service provider account could be flagged as spam as well.
Another mistake people make is not using a mass emailing service to personalize mass emails. When you use a mass emailing service, you can easily import contact sheets, narrow your audience into specific groups, and use those groupings to personalize your email blasts.
For example, if you are a pet store running a large sale, you could group your addresses by location, customer loyalty, or even the type of pet they own. That way, your mass emailing service can automatically personalize your emails based on these preset groupings.
The last thing you need to avoid is getting marked as spam by a recipient. That means it’s better to avoid “click-bait” subject lines or misleading messages that will set off alarm bells in your audience.
Now that we’ve learned about the things you should avoid when sending mass emails, let’s talk about a few of the best practices you should apply to your next campaign.
Sending the right kind of mass emails is one of the best and most affordable marketing techniques.
It’s time to discuss how you can get your mass emails to actually impact your audience. Let’s get into some of the mass email best practices that will help you get the word out to potential customers.
First up, you need to write an eye-catching subject line. There are a lot of resources out there for help writing subject lines that are compelling, but not misleading. Remember, misleading your audience is a surefire way to end up in the spam folder.
Once you’ve written a compelling subject line, it is time to move on to the body of the email. As we mentioned before, one of the best ways to grab your recipients attention is by personalizing the message. With the help of a mass email service, you can automatically populate names, professions, locations, and other information from your address spreadsheet directly into your message.
The last thing you need to consider is your email service provider. You can’t overwhelm your service provider without warming it up first. Generally, email service providers like Gmail are limited to 500 emails per day, meaning any more than that will either trigger your messages to be delivered to the spam folder, or your messages will fail to get delivered at all. You can slowly build up the amount of emails you send over time, but it is best to be cautious and not send too many in one day.
In the end, sending mass emails may sound like an incredibly complicated process. However, once you get the hang of the best practices and find the right mass emailing service, you can streamline and optimize the process until sending email blasts is practically automatic. By following out do’s and don’ts of mass emailing, you’ll be well on your way to a successful campaign.