Email is a powerful technology, but it can also be incredibly frustrating to use at times. This is doubly true for anybody who finds themselves needing to do mass mailings. Fortunately, help has come to us in the form of an amazing email marketing tool.
If you really want to get in-depth as to what this powerful application can do for your business in you, feel free to check out this review here, which really includes detailed instructions on how the application can be used in context (the author is a dentist promoting his business online, but what he says can be easily applied and adapted to just about any business).
But just to sum up, GMass lets you take your email marketing to the next level. It includes features such as advanced and complex scheduling, unlimited custom lists for sorting and targeting different classes of contacts, a super crucial and important test mode, full reports and analysis of metrics, management of unsubscribe links (often important for legal reasons), and open and click tracking management. This suite of powerful features combines to absolutely multiply your productivity and reduce the time you spend in your typical week stuck in the minutiae of the email marketing process, allowing you to leverage your time and resources in an extremely efficient manner and to focus more on big picture issues. You can imagine why we are so excited about this program by now.
One other super important feature, and perhaps the feature that is the most useful and worth it in the entire app, is that of reply management (definition and examples of reply management can be found here.
Often when doing mass emails, the hardest part can be dealing with all the different sorts of replies and getting them sorted out properly without taking all day and pulling half your hair out in the process! GMass streamlines this perfectly; this is truly one of those features you will wonder how you ever did without.
In conclusion, we would like to hear from you in the comments section. Can you think of another creative way to use GMass software that you would like to tell us about? Feel free to share with us! Also, GMass is an excellent program and we consider it to be light years ahead of the competition, but there is always room for improvement. Please feel free to make any suggestions as well in the comments section. Constructive criticism and healthy respectful debate are encouraged.