The turnover from the sales of DJ hero isn’t anything spectacular. This is the view of an analyst at the capital market. The simple reason for this is because the game is too expensive.
If you love the game, you will need to spend at least $120 to purchase it and nothing less than $200 for the special edition. This indeed has affected the purchase of DJ Hero by the average individual.
However, DJ Hero
isn’t that bad but a serious marketing campaign might be needed to help boost sales especially if the price is to remain the same. Looks like the ad featuring Jay-Z and eminem below didn’t help much. So much for star power….