Social media is so far the most effective way of reaching out to an audience and prospective clients. You are missing out if you are not interacting with your audience in at least one of the social media platforms.
Statistics show that 71 per cent of the consumers who have had a good experience with a brand on social media are likely to recommend it to others. It means that social media is something that you could work with to get your brand to where it needs to be.
The list of how useful social media metrics such as sharedcount could be helpful to your brand is endless. However, note that the drawbacks are also plenty.
An in-depth understanding of both sides of the coin will help you in coming up with better social media content marketing strategies.
Cons of social media content marketing
It is probably the most common setback of using social media for marketing. You know how the rules go: you need to be consistent. What does consistency take? Time of course.
For instance, you have to post content on your page on a regular basis to keep your audience engaged and interested. Remember that it is also not all about posting stuff. You also need to pay attention to the comments sections of your platform.
Maintaining the relevance of your brand could take some significant amount of time.
- Long-awaited return on investment (ROI)
Social media and any other form of digital marketing is a long term investment. In as much as you may want to harvest as soon as now, the news is you might have to wait a bit longer.
It could take you months or even years before you start reaping the benefits of your efforts.
- Risk of critics
Note that social media advocates for freedom of expression. You should not be surprised if by any chance you get negative comments from a dissatisfied customer on your page from time to time.
Even though such feedback could help you refine your content for customer satisfaction, it could also cause substantial damage to your reputation.
- Interference with consistency
Among the essential rules of successful social media marketing campaign is being consistent with your brand voice. If you have a few people step in managing your page, you most definitely do not expect their content to be uniform.
Your brand voice stands the risk of being diluted which could render you as unauthentic.
- Limited control
As earlier mentioned, you have no control over people’s opinions. By marketing your product on social media, you give people an arena to say what they want on that. Note that you can never please everyone. There is a likelihood of you having to face this nightmare.
Perks of social media marketing
- Ease of entry
The beauty of social media marketing is that you will not have to go through the hectic and tedious procedure of getting into a contract with a marketing agency.
All you are required to do is open a page and creating profiles. What is better than promoting your business without having to make fee deposits?
- It is where you find your customers
Statistics show that there are over 3 billion social media users worldwide. It only social media is one place you will find everyone. Social media platforms such as Facebook attracts all sorts of demographics.
You have to make your business to be on the right platform and at the right time to make the most of social media platforms.
- Relationship building
Unlike other forms of traditional marketing like TV advertising or use of billboards, you get the chance to interact with your audience.
Having a close-knit relationship with your audience promotes brand loyalty. Social media marketing presents you with that opportunity.
Feedback from customers is a powerful asset towards growing your brand. It keeps you on the knowledge of any gaps that may be existing and also available opportunities.
Feedback will help you in refining your brand for the satisfaction of your audience.