It’s no revelation to say that people love smartphones. Indeed, it’s hard to overstate the effect gadgets like the iPhone have had on nearly every aspect of our society –– from business communication, to education, to more trivial things like dating and social-planning. However, the smartphone isn’t the end-all be-all when it comes to phone tech innovation. In fact, many entrepreneurs may be surprised to learn how important business phone systems are, and how sophisticated they’ve become. With that in mind, today we’re going to explore three under-the-radar advancements in the field of business phone technology:
Call Tracking Software
Most people probably don’t think phones play an important role in business transactions. After all, so many professionals focus their energies on things like SEO, digital marketing, and online advertising that one could be forgiven for thinking that phones are more or less obsolete in the modern office. That’s really not the case, though. Sales professionals use phone interactions all the time to close deals and manage potential and current customers. The truth is, almost all businesses market themselves online, but still rely on the phone interactions to finish sales. Call tracking software then, provides companies with a means of identifying which pieces of marketing content (blogs, social media posts, ads) generated phone calls to a business. In essence, you can use call tracking along with your phone system to improve your marketing strategies.
Have you ever been so busy that you’ve totally forgotten about an important phone call? If so, then you know how detrimental that can be to a professional relationship. The good news is, most new phone systems come with voicemail-to-email security as a built-in feature. So when you miss a call, you’ll receive an email alert and/or a notification from an app on your smartphone.
Information is critical to the long-term viability of a company. And it’s no wonder the lengths some businesses will go to acquire data about their customers. New phone systems can eliminate that hassle for both businesses and consumers thanks to data integration capabilities. When companies combine phone software with their CMS, they can more effectively and efficiently gather and analyze data. A Salesforce VoIP integration, for example, offers marketers, salespeople, and managers vital insight into their customers’ behavioral patterns.
The Bottom Line
You may not think about your business phone line all that often, but it’s still integral to everyday interactions. Remember to keep these phone innovations in mind the next time you face a tricky task at work.