You may recall we HDTV reviewed the SONY KDL 40S3000 a while back if you missed it you can grab it here. We’ve now come accross an excellent review of the SONY KDL 40V3000.
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The V series has added Live Colour Creation - This means it has enhanced red and green colours givin the V series BRAVIA’s a more vibrant appearance than the S series (not that the S – series is any slouch).

The exact difference between the V and S series is a bit murkey to the naked eye and you probably hace to be HD purist in order to be bothered by the difference (and rich enough to spend the extra £500 – £1000) but you can catch the review here and if you’re looking to purchase this 40 inch baby we have some bargain prices at the moment in our HDTV store.